Discover Personal Loans

Discover Bank | Art Director.

Finding the right personal loan can be overwhelming to say the least. But Discover is breaking stigmas around personal loans and helping people see them in a new, positive light. With Discover Personal Loans, the path to a stronger financial future is brighter.

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Featured online.

OLVs

Results

    • Via AdLab, we found that all three campaigns increase awareness of DPL, promote consideration and interest, and improve emotions associated with personal loans

    • DPL is #1 choice among customers related to increasing awareness + consideration

    • Consumers connected emotionally with the stories which led to their desire to apply for a personal loan with Discover

    • Over 26,000 5-star reviews collected by Bazaarvoice on Discover’s website

    • Most people who applied for a Discover Personal Loan found information via Instagram Story ads and HTML banners

    • Due to its popularity, it was named one of the best / most popular personal loans of 2024 as seen on NerdWallet, CNN Finance, Forbes and more