Ice Cube’s Munchie Meal

Jack in the Box | Art Director.

For years, JITB fans have been begging the big headed CEO to bring back his Chick-N-Tater Melt. Being the CEO of the people he is, he's finally bringing back this delectable croissant sandwich with none other than Ice Cube's help. The dream duo is rolling out Ice Cube's Munchie Meal as well as the Build Your Own Munchie meal. At Jack in the Box, there's something for everyone.

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Featured on national television.

TVCs

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Results

    • Several PR headlines as found on Muse By Clio, Adweek, Vibe and more

    • #2 most engaged QSR on Tiktok

    • Approx. 870k views and 39k+ likes on two social posts

    • Propelled thousands of organic social posts

    • 12% increase in Gen Z consumers

    • 24% increase in Latin X consumers

    • 17% increase in returning Jack consumers

    • 67% increase in like-minded guests

    • Highest performing campaign + product sales of 2024

    • Sold out in most locations