Ogilvy | Jr. Art Director.

While John Frieda is well-established in European countries, they wanted to expand into the US/Canada market. As well as showcasing each products' benefits, we developed a campaign that empowers people to be unapologetically themselves: It's not for you, it's for me.

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Responsible for: Art direction, social media strategy, TVC storyboarding, directing social media ads, pitching to clients, design, and animation.

Featured on all social media platforms.