LA Sparks
Creative Director
After starting as a photo intern in 2019, I moved towards becoming the Creative Director in 2022 at the end of college. During my LA Sparks journey, I created all forms of digital content: photo, video, design, AR development, social media strategy and more.
For the 2022 season, we wanted to re-establish the Sparks as the most decorated and legendary WNBA team. To encapsulate the legacy of the WNBA's most decorated team, I developed a rugged yet elegant film style approach, incorporating retro design elements to call back to their classic 90s brand. This season was their #TIMETOSHOW.
Work featured on ESPN, SportsCenter, Spectrum, Complex Sports, BleacherReport, and all social media platforms.
Creative strategy, art direction, brand guideline, social media strategy, TV ad direction, Web 3.0 strategy, design, photography, and video.